A collection of projects across business strategy, data analysis, research, and writing — plus community work from the field. Each piece reflects how I think through a problem and communicate what I find.
Built a full go-to-market plan for a study-partner app. Sized the TAM/SAM/SOM, modeled three pricing tiers, mapped competitors, and built a 3-year revenue projection. The goal was to make the opportunity feel real and fundable.
Designed a social-first campaign to bring younger fans into the NFL ecosystem. Developed audience positioning, a creator partnership strategy, and a phased content calendar — all rooted in how Gen Z actually consumes sports media.
Applied managerial accounting concepts to a real-world construction scenario. Calculated breakeven points, mapped competitor pricing, and recommended margin targets to maintain profitability under different volume assumptions.
Parsed Lockheed Martin's annual report to track key balance sheet movements year-over-year. Calculated liquidity, leverage, and efficiency ratios and interpreted what the shifts signal about the company's financial health and strategic direction.
Examined Japan's 1990s asset bubble collapse and the decade of stagnation that followed. Analyzed monetary policy failures, deflation dynamics, and the government's fiscal response — then drew parallels to modern low-growth economies.
Cross-disciplinary research drawing on history, anthropology, and political science to understand how cartel power shapes migration patterns and border enforcement policy. Presented findings as both a written paper and a class presentation.
Hand-coded a multi-page site to make AI concepts accessible to a non-technical audience. Covers practical automation, ethical considerations, and real business use cases — with clean explanations and simple interactive demos.
Some of the most formative experiences I've had weren't in a classroom. Volunteering internationally — building structures on a beach in the BVI, teaching English to kids in the Dominican Republic — taught me how to work in conditions you can't fully plan for, communicate across language and culture, and stay useful when things get hard.
Repaired a beach sunshade structure with a small team — no contractor, just hands and problem-solving. Also assisted a local rescue operation with puppy deticking and care, which turned out to be one of the more memorable things I've done.
Helped build and run a community education center from the ground up — construction during the day, teaching beginner English and running activities with the kids afterward. It pushed my Spanish, my patience, and my ability to lead without a clear playbook.
