portfolio
A collection of projects across business strategy, data analysis, research, and writing, plus community work from the field. Each piece reflects how I think through a problem and communicate what I find.
business & strategy
Running the numbers and telling the story.
Built a full go-to-market plan for a study-partner app as part of a team at Chatham University. I handled the financial side, including TAM/SAM/SOM sizing, pricing tier modeling, and a 3-year revenue projection. The goal was to make the opportunity feel real enough to pitch to investors.
Designed a $4M social-first campaign to grow ESPN's prime time NFL audience among younger viewers. The strategy centered on emotion over rules, using creator partnerships and short-form content instead of traditional sports advertising. Research-backed with Deloitte data on Gen Z sports habits.
Applied managerial accounting to a fictional construction company set in Houston, TX. Worked through breakeven analysis, a competitor pricing scan, and monthly cash flow projections across seasonal demand changes. Benchmarked against D.R. Horton's 10-K for context.
research & analysis
Drawing conclusions that hold up.
Used SQL to analyze 601,740 repurposed devices from Intel's 2024 sustainability program. Found that older devices save 2.5x more energy per unit than newer ones, and that the same kWh saved prevents far more CO2 in Asia than in Europe due to grid differences. Built a recommendation from those two findings using joins, CASE WHEN bucketing, and CTEs.
Used Python to analyze Grammy and Recording Academy web traffic before and after a 2022 domain split. Measured bounce rate, pages per session, and session duration to determine whether separating the two sites improved engagement. Found that the split created two distinct audience profiles with meaningfully different behavior, and built a recommendation from the data.
Analyzed Lockheed Martin's balance sheet across 2021 and 2022, tracking movements in cash, accounts receivable, contract assets, and long-term debt. Calculated liquidity, leverage, and efficiency ratios and wrote up what the shifts suggest about the company's financial position and strategic priorities.
Researched Japan's 1990s asset bubble collapse and the decade of stagnation that followed. The paper covers how the bubble formed, why monetary policy failed, and what the government's use of capital injections and stimulus packages actually accomplished. Draws on Federal Reserve economic data and IMF working papers.
Interdisciplinary research paper examining how Mexican cartels have shaped border security and migration patterns. I wrote the political science section, focusing on sovereignty, corruption, and why policies like the Merida Initiative fell short. Co-authored with two classmates who covered the historical and anthropological perspectives.
technology
Making ideas tangible.
Built a multi-page site from scratch to explain AI concepts to a non-technical audience. Covers practical automation, ethics, and real business use cases with clear writeups and simple interactive demos. No frameworks, just HTML and CSS.
writing
Arguing a point and telling a story.
Problem/solution essay arguing for systemic changes to how colleges handle student mental health access and wait times.
Argumentative essay working through where protected speech ends and where real harm begins, using case law and current examples.
Essay analyzing how narrative, investor pressure, and weak oversight let Theranos operate as long as it did.
Personal essay about volunteering in a Haitian community in the Dominican Republic, building a preschool and teaching English to kids who had a lot of questions about why I spoke Spanish.
Lab report on biodegradable cleaning compounds, testing effectiveness and environmental impact compared to conventional products.
service & community
Two international service trips that involved real physical work in under-resourced communities. Both pushed me outside my comfort zone in ways that a classroom hasn't, and both taught me more about adaptability and cross-cultural communication than anything else I have done.
British Virgin Islands
Spent time on a small island doing physical volunteer work across a few different sites. We repaired a beach sunshade structure, helped with roofing work on a local farm laying rebar and doing concrete prep, and spent time with a local animal rescue providing care and deticking for puppies that had been brought in. It was a lot of hands-on work in a place that was genuinely beautiful and genuinely under-resourced at the same time.
Naranjo, Dominican Republic
Traveled to Naranjo, a small Haitian community outside Santo Domingo, to help build and run a preschool and day camp. During the day we mixed concrete, dug foundations, and built walls. In the afternoons I taught beginner English to the kids, and working with them ended up being the most rewarding part of the whole trip, even though it was the last thing I expected going in.
I'm looking for early-career roles in sales and business. Let's talk.